Malaysian delegates make contacts and explore business oppotunities at ATF Travex 2012.

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Malaysian delegates make contacts and explore business oppotunities at ATF Travex 2012.

Tourism Malaysia made more than 120 appointments with international buyers at the ASEAN Tourism Forum Travel Exchange (ATF TRAVEX) 2012 in Manado, Indonesia, recently.

Acting Director-General of Tourism Malaysia, YBhg. Dato’ Haji Azizan Noordin, said the tourism representatives from among buyers representing 51 countries wanted to expand tour packages selling Malaysia to the world.

He said members of the international media also came to the Tourism Malaysia booth to obtain information on new products and events in Malaysia to promote them in their home countries. He said buyers were generally interested in updates of new tourism products, services and events.

“We want them to promote and sell more tour packages on Malaysia’s new tourism products and create more creative packages in conjunction with our events,’ he said.

Dato’ Haji Azizan said an investor representing a foreign hotel chain had also dropped by the Tourism Malaysia booth to get advice on the possibility of establishing a hotel in Malaysia.

The ATF TRAVEX 2012 was an effective platform for members of the Malaysian delegation to raise awareness among international delegates and media on the many new and exciting tourism products, services and events in the country. The TRAVEX, an important component of ATF, is the longest-running annual ASEAN leisure travel trade event, showcasing the largest contingent of ASEAN sellers. The key component of the 3-day event was the travel trade-only exhibition and business meetings. It serves as a dedicated platform for travel and tourism suppliers in ASEAN to explore business opportunities with international buyers and vice versa.

Led by the Minister of Tourism, YB Dato’ Sri Dr. Ng Yen Yen, the Malaysian delegation, comprising 54 sellers from hotels and resorts, tour agencies and state tourism boards (Sabah Tourism Board, Penang Global Tourism and the Langkawi Development Authority) wooed international buyers at the ATF TRAVEX, which took place at the Golden Kawanua Exhibition Hall, from 13 to 15 January 2012. This year, delegates at ATF TRAVEX included 920 exhibitors with 438 booths, representing 390 companies & properties from 10 ASEAN countries. There were 390 international buyers representing 51 countries, as well as a total of 103 media from 36 countries.

Dato’ Haji Azizan said ATF TRAVEX offered an excellent platform to make contacts and explore business opportunities with sellers getting to strengthen business relationships with existing accounts, seek prospective clients, create product awareness and drive business volume.

For buyers, it is an excellent platform to meet with ASEAN suppliers and source new products.

He said among the events that Malaysia will focus on this year are the Malaysia International Shoe Festival (6-8 April), the Malaysia Tourism Floral Parade 2012: Magic of the Night (30 June – 08 July), the PATA Annual Conference (19-22 April), and the Malaysia International Tourism Exchange (MITE) (31 May – 3 June).

Organised by PATA, and hosted by Tourism Malaysia, the 2012 PATA Annual Conference, which is scheduled to be held at the Royale Chulan Kuala Lumpur, will address the theme “Building the Business Beyond Profits”.

“The conference will feature some of Asia’s more conscientious entrepreneurs sharing their successful social entrepreneurship business models and principles.”

It is hoped that the conference will deliver a tangible business-focused forum with strong advocacy on corporate social responsibility to support a sustainable mission.

MITE 2012 is another important event heavily promoted by the Ministry of Tourism Malaysia this year. The event, scheduled to take place at the Malaysia Agro-Exposition Park Serdang, is targeted to attract 1,500 exhibitors and 600,000 visitors internationally and from the ASEAN region. It will be one of the largest gathering of tourism related industries and the biggest tourism consumer and trade show in the region.

The event will provide a wide spectrum of marketing tourism services and build up a good network of business contacts for the trade. It also offers an excellent opportunity to tourism industry players to showcase their tourism potential and market products.The Malaysia Tourism Floral Parade 2012: Magic of the Night is a unique tourism product to showcase tourism attractions of various ASEAN countries. It is held in conjunction with the National Floral Festival in Putrajaya, showcasing spectacular display of lighted flotillas for nine nights. The event is an effort to promote intra-ASEAN tourism. YB Dato’ Sri Dr. Ng supported the ‘ASEAN for ASEAN’ initiative and emphasised on the importance of ASEAN countries working together to jointly promote each other as attractive tourist destinations.



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